Articles Worth Reading: Countdown to the Holidays: 100 Days to Ramp Up

From E-Commerce Times
By Luc Vezina

If you start now, there you've got 100 days before we're in the thick of the holiday shopping season. It's just the right amount of time to ramp up your e-mail marketing efforts to make sure there are plenty of customers visiting your site, writes Luc Vezina, head of marketing for Campaigner.

Despite the recent gloomy economic news and consumer credit crunch, consumers will still spend hundreds of billions of dollars this holiday season. For retailers, the countdown has already begun and now is the time to start thinking about your holiday e-mail marketing programs for the holiday push. Start in September and you have 100 days to grow your business.

Read this great article in its entirety at E=Commerce Times!