Articles Worth Reading: Why You Need Links to Get High Rankings

(Web Biz Help Editor's Note: This article provides a nice summary on how search engines validate the relevancy of website content in the past and present; and techniques used to mimic them for better rankings. Gaining credible inbound links is now especially important as part of a comprehensive SEO program.)

To Get Links to Your Site ...

You'll need to do several things to succeed in obtaining links from other sites to yours:

1. Build a website that has unique value and content. You'll need to go beyond listing your products and services, because people don't like to link to a purely commercial site. They do, however, like linking to sites that have great articles or resources that are helpful to others. These can even reside on a commercial site, provided that the article or resource pages are not commercial in nature themselves and that these articles or resources are freely given.
2. Actively promote your site to other website publishers. Let them know about the great resources you have available for visitors to your site and where to find them.
3. Never stop getting more links to your site. Don't just implement one linking campaign and then quit. There is almost always more growth possible. Most important: your competition won't stop adding links. You don't want obtain those great rankings only to lose them because your competitor keeps working after you have stopped.

Read the complete article at Web Marketing Today.